Total US magazine advertising revenues rose by 8.9% year on year in August, closing at $1.2 billion, according to the latest figures from the Publishers Information Bureau (PIB). However, the number of advertising pages was down 2.9% at 14,295.
In the year to date, advertising revenue closed at $10.9 billion, an increase of 9.6% while advertising pages rose 1.1% to 138,196.
Nine of the twelve major advertising categories experienced growth in ad revenues but only four also recorded ad page growth.
| US Magazine Advertising Totals By Category, August 2003 |
| |
|
|
|
|
| |
August 2003 v August 2002 |
Calendar Year To Date |
| Â |
% Change (revenue) |
% Change (pages) |
% Change (revenue) |
% Change (pages) |
| AUTOMOTIVEÂ |
22.4 |
14.7 |
24.8 |
20.6 |
| TOILETRIES & COSMETICS |
21.8 |
9.2 |
15.1 |
8.6 |
| DRUGS & REMEDIES |
20 |
9.5 |
21.1 |
14.5 |
| APPAREL & ACCESSORIES |
18.9 |
-5.9 |
15.9 |
2.3 |
| FOOD & FOOD PRODUCTS |
0.2 |
-11.8 |
1.2 |
-4.9 |
| HOME FURNISHINGS & SUPPLIES |
10.2 |
-1.4 |
19.8 |
9.6 |
| MEDIA & ADVERTISING |
24.3 |
-4.5 |
7.7 |
-2.4 |
| DIRECT RESPONSE COMPANIES |
-9.6 |
-14.2 |
-2.4 |
-7.2 |
| TECHNOLOGY |
0.3 |
0 |
2.8 |
-2.5 |
| RETAIL |
14.2 |
0.2 |
8.6 |
1.6 |
| FINANCIAL, INSURANCE & REAL ESTATE |
-32.3 |
-27.3 |
-12.9 |
-14.6 |
| PUBLIC TRANSPORTATION, HOTELS & RESORTS |
-6.6 |
-20.9 |
-2.8 |
-9.1 |
| Source: PIB, August 2003 |
“Strong performances by major categories including Automotive, Drugs & Remedies and Toiletries & Cosmetics continue to drive magazine advertising,” said Ellen Oppenheim, executive vice president of the Magazine Publishers of America. “We are heartened that Automotive, gearing up for 2004 models, is now in its 16th straight month of increased magazine spending. Financial, Insurance & Real Estate and Public Transportation, Hotels & Resorts – categories that are more economically and politically sensitive – continue to experience softness this year.”
