Total US magazine advertising revenues rose by 6.3% year on year in September, closing at $1.9 billion, according to new figures from the Publishers Information Bureau (PIB). However, advertising pages were down 4.5% to 23,952.
In the year to date, advertising revenue closed at $12.9 billion, an increase of 9.0% while advertising pages were up 0.3% at 162,155.
Eight of the twelve major advertising categories experienced growth in ad revenues but only four recorded ad page growth.
| US Magazine Advertising Totals By Category, September 2003 |
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September 2003 v September 2002 |
Calendar Year To Date |
| Â |
% Change (revenue) |
% Change (pages) |
% Change (revenue) |
% Change (pages) |
| AUTOMOTIVEÂ |
23.8 |
12.6 |
24.7 |
19.6 |
| DRUGS & REMEDIES |
13.6 |
8.5 |
20.1 |
13.7 |
| TOILETRIES & COSMETICS |
15.9 |
10.1 |
15.2 |
8.8 |
| APPAREL & ACCESSORIES |
22.8 |
0.3 |
17.6 |
7.5 |
| FOOD & FOOD PRODUCTS |
5.3 |
-3.7 |
1.7 |
-4.8 |
| HOME FURNISHINGS & SUPPLIES |
5.9 |
-3.1 |
17.6 |
1.9 |
| MEDIA & ADVERTISING |
10.5 |
-5.6 |
-4.6 |
-7.7 |
| DIRECT RESPONSE COMPANIES |
-17.3 |
-11.5 |
8.2 |
-2.9 |
| TECHNOLOGY |
-6.1 |
-8.2 |
1.5 |
-3.3 |
| RETAIL |
5.2 |
-9.4 |
7.9 |
-0.8 |
| FINANCIAL, INSURANCE & REAL ESTATE |
-13.6 |
-19.9 |
-13.0 |
-15.4 |
| PUBLIC TRANSPORTATION, HOTELS & RESORTS |
-10.2 |
-16.5 |
-3.8 |
-10.1 |
| Source: PIB, August 2003 |
“We are heartened to see continued strength in major ad categories, most notably, Drugs & Remedies, with both pages and revenue up for 21 straight months, followed by Automotive and Toiletries & Cosmetics, up for 16 straight months,” said Ellen Oppenheim, executive vice president of the Magazine Publishers of America. “However, several categories – particularly Financial, Insurance & Real Estate and Public Transportation, Hotels & Resorts – were affected by continued economic turmoil, slow employment recovery and weakened consumer confidence, resulting in an overall decrease in ad pages.”
