Total US magazine advertising revenue rose by 9.5% year on year during January, to close at $883.5 million, according to the latest data from the Publishers Information Bureau (PIB). The number of advertising pages for January was up 4.8% to 12,483.
Eleven of the twelve major advertising categories revenues rise over January 2002. Notable gains were seen in public transportation, hotels & resorts and apparel & accessories.
| Magazine Advertising Totals By Category, January 2003 |
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Jan 2003 v Jan 2002 |
| Â |
% Change (revenue) |
% Change (pages) |
| Automotive |
20.7 |
20.6 |
| Drugs & Remedies |
7.3 |
4.4 |
| Direct Response Companies |
-1.1 |
-7.5 |
| Media & Advertising |
14.1 |
13.4 |
| Home Furnishings & Supplies |
3.2 |
1.8 |
| Technology |
6.9 |
6.8 |
| Food & Food Products |
4.1 |
2.6 |
| Toiletries & Cosmetics |
23.1 |
16.4 |
| Financial, Insurance & Real Estate |
2.2 |
-0.8 |
| Transportation, Hotels & Resorts |
29.2 |
2.4 |
| Apparel & Accessories |
28.4 |
29.5 |
| Retail |
5.6 |
5.7 |
| Source: PIB, February 2003 |
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“Given the uncertainty in the economic and political environments, we are pleased to see that 2003 is starting on a strong note,” said Ellen Oppenheim, executive vice president of the Magazine Publishers of America (MPA).
From January 2003, the PIB has implemented a reporting methodology change. Previously, the same set of titles common to two reporting periods were used; now all titles in those two periods will be used.
The new format reflects a “snapshot” of the pool of pages and dollars available at two distinct points in time. While the previous method identified real growth among a constant number of titles, it also excluded titles that close down and failed to recognize new launches.
For the December 2002 and full year 2002 figures click US Magazine Revenue Grows 4.8% In 2002.
