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US Magazine Revenues Tumble Further In November

US Magazine Revenues Tumble Further In November

According to the Publishers Information Bureau, total US magazine revenue fell again in November to $1,582,558,240 – an 11.2% decrease on last year. Advertising pages were down 17.3% on last year to 23,053. Advertising revenue for the year to date decreased 4.3% on the same period 2000 at $14,907,644,194 and ad pages were 219,554, down 10.9% on last year’s total.

Magazine Advertising Totals By Category, November 2001 
  Nov 2000 v Nov 2001  Jan – Nov 2000 v Jan – Nov 2001 
Sector  % Change (revenue)  % Change (pages)  % Change (revenue)  % Change (pages) 
Apparel & Accessories -6.10% -15.70% -0.90% -9.60%
Toiletries & Cosmetics -8.70% -14.00% 17.70% 8.70%
Automotive 5.70% -0.80% 3.10% -4.30%
Retail -5.90% -14.20% 10.30% 1.80%
Home Furnishings & Supplies -2.50% -3.50% -28.20% -33.40%
Media & Advertising -40.40% -43.90% 5.20% -0.50%
Drugs & Remedies 11.80% 2.70% -0.40% -6.30%
Food & Food Products    1.8% -8.70% 5.40% -1.50%
Direct Response Companies -13.40% -19.60% -15.40% -22.90%
Technology -28.50% -37.80% -15.90% -21.50%
Financial, Insurance & Real Estate -27.10% -34.40% -16.50% -20.20%
Transportation, Hotels & Resorts -12.30% -8.50% 2.30% -1.40%
Source: PIB, December 2001 
“Magazine advertising continues to experience repercussions from September 11th, as are most other media,” said Ellen Oppenheim, executive vice president/chief marketing officer, Magazine Publishers of America.

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