Total US magazine advertising revenue for July increased by 8.6% year on year, closing at $1.1 billion, according to the latest data from the Publishers Information Bureau (PIB). Ad pages for July totalled 15,125, up 0.5% from last year.
In the calendar year to date, ad revenue closed at $8.8 billion, a decline of 0.3% and ad pages were 120,607, down 8.6% over the same time period last year.
The full figures, by category, are shown below.
| US Magazine Advertising Totals By Category, July 2002 |
| |
Jul 2002 v Jul 2001 |
Jan – Jul 2002 v Jan – Jul 2001 |
| Sector |
Change (revenue) |
Change (pages) |
Change (revenue) |
Change (pages) |
| Automotive |
6.8% |
2.0% |
2.1% |
-3.9% |
| Drugs & Remedies |
20.9% |
16.0% |
14.4% |
8.6% |
| Food & Food Products |
30.5% |
17.9% |
17.1% |
7.6% |
| Toiletries & Cosmetics |
8.1% |
6.2% |
3.1% |
-4.5% |
| Household Furnishings & Supplies |
12.0% |
1.6% |
8.0% |
-2.6% |
| Technology |
-14.1% |
-22.1% |
-21.2% |
-28.3% |
| Financial, Insurance & Real Estate |
25.2% |
8.5% |
-11.1% |
-19.7% |
| Direct Response Companies |
5.2% |
0.5% |
5.5% |
-2.5% |
| Media & Advertising |
6.3% |
7.2% |
5.3% |
-1.4% |
| Public Transportation, Hotels & Resorts |
2.5% |
-5.5% |
-12.6% |
-11.4% |
| Apparel & Accessories |
14.9% |
4.1% |
-12.2% |
-17.8% |
| Retail |
7.6% |
-3.7% |
-2.0% |
-11.0% |
| Total |
8.6% |
0.5% |
-0.3% |
-8.6% |
| Source: PIB, August 2002 |
“The 8.6% rise in ad revenue, along with positive dollar growth in eleven of twelve major ad categories, are positive indicators. In addition, ad pages were up 0.5%, which supports cautious optimism,” says Ellen Oppenheim, executive vice president of the Magazine Publishers of America.
