US Mobile Commerce And Advertising Forecasts
Myers Reports predicts that mobile commerce revenues in the US will reach $4.8 billion dollars by 2004, whilst mobile advertising will be valued at $2.6 billion by 2005. However, these are estimates are more conservative than a number of other forecasts, as shown.
| US M-commerce 2004 forecasts ($ billion) | |
| Ovum | 19.2 |
| Merrill Lynch | 20 |
| Myers Reports | 47.7 |
| Herschel Shosteck Associates | 0.7 |
| Average | 11.2 |
| Source: aggregation by Myers Reports, 09/01 | |
| US M-advertising 2005 forecasts ($ billion) | |
| Yankee Group | 6 |
| Kelsey Group | 6.8 |
| Ovum | 4.2 |
| Myers Reports | 2.6 |
| Average | 4.9 |
| Source: aggregation by Myers Reports, 09/01 | |
Myers says that there are a number of obstacles preventing huge growth in mobile commerce and advertising. These include a lack of platform uniformity; a continued reliance on a two-way billings system and delays in technology to pinpoint callers’ locations.