US Online Adspend Falls 17% In First Three Quarters

“As many look to the holiday season to alleviate the slowdown in online activity, we may see a bright spot in spending post-holiday, especially as more and more traditional companies move their ad campaigns to the internet,” said David Peeler, president and CEO of CMR.

TOP ONLINE REVENUE BY WEB SITE, Q1-Q3 2001
YAHOO	$284,363,625
AOL.COM	$252,630,839
EXCITE	$118,195,570
LYCOS	$86,341,416
NETSCAPE	$79,103,793
ALTAVISTA	$66,606,230
WEBCRAWLER	$51,006,160
ESPN.COM	$34,755,251
MSN	$27,284,477
WEATHER.COM	$26,245,144
Source: CMRiÂÂ’s AdNetTrackUS, 13/12/01

TOP ONLINE AD SPENDING BY COMPANY, Q1-Q3 2001
EBAY INC	$35,731,219
GENERAL MOTORS CORP	$35,520,684
PROVIDIAN CORP	$23,581,190
AMAZON.COM INC	$22,884,132
CLASSMATES ONLINE INC	$21,831,884
BARNES & NOBLE INC	$21,595,465
AOL TIME WARNER INC	$19,242,581
JP MORGAN CHASE & CO	$18,011,060
BANK ONE CORP	$17,295,526
VIVENDI UNIVERSAL SA	$15,963,171
Source: CMRiÂÂ’s AdNetTrackUS, 13/12/01

TOP ONLINE AD SPENDING BY INDUSTRY CLASS, Q1-Q3 2001
RETAIL	$432,553,803
MEDIA & ADVERTISING	$363,323,644
FINANCIAL	$260,633,494
LOCAL SERVICES & AMUSEMENTS	$200,131,636
COMPUTERS & SOFTWARE	$194,720,418
PUBLIC TRANSPORTATION, HOTELS & RESORTS	$103,007,919
AUTOMOTIVE, AUTOMOTIVE ACCESS & EQUIP	$89,671,013
GOVERNMENT & ORGANISATIONS	$62,844,864
TELECOMMUNICATIONS	$61,724,212
INSURANCE & REAL ESTATE	$56,221,210
Source: CMRiÂÂ’s AdNetTrackUS, 13/12/01

Website revenues continued to be dominated by Yahoo in the first three quarters of the year, with spend totalling $284.4 million, according to CMRi. Nevertheless, this is an 8.6% decline in spend by Yahoo on the same period last year.