Online advertising in the United States is set to overtake advertising in the magazine sector, according to a new report from market research firm Jupiter Media.
As reported in the
Wall Street Journal, the study said online advertising spend by 2008 will surpass paper magazine spending by over half a billion dollars and the distance is set to grow even further throughout the decade.
This year, online is expected to account for over $8 billion in 2004, compared to over $12 billion for magazines.
In 2003, US online content spending hit a massive $1.56 billion according to data from the Online Publishers Association and comScore Networks (see US Online Content Spending Up By 19%).
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