US Online Content Revenue Forecasts From eMarketer
US consumer online content spending will reach $1.4 billion in 2003, up by 10.4% over 2002, according to a new report from eMarketer.
This growth rate is just one-quarter of that seen in 2002, when online content sales surged by 43.4% year on year. eMarketer says that this is the first time since it began tracking the markets that online advertising spending, with 14.8% growth, is outpacing online content spending.
| US Online Content And Ad Revenue Growth Trends | |||
| 2001 | 2002 | 2003 | |
| Consumer online content spend | 92.0 | 43.4 | 10.4 |
| Online advertising spend | -11.8 | -15.8 | 14.8 |
| Source: eMarketer, November 2003 | |||
Nonetheless, eMarketer forecasts the percentage of online content buyers in the US will continue to rise steadily through to 2005, reaching 35.8 million that year – or one fifth of all internet users.
| US Online Content Purchasers | ||
| Number Of Purchasers (m) | Percentage Of All Net Users | |
| 2002 | 16.1 | 10.5 |
| 2003 | 22.4 | 13.8 |
| 2004 | 28.7 | 17.1 |
| 2005 | 35.8 | 20.9 |
| Source: eMarketer, November 2003 | ||