US technology publishing advertising page volumes declined by 12.4% during August, according to the latest trading figures from United Business Media (UBM). This is less weak than July’s figures, when page volumes dropped by 16.5% (see US Hi-Tech Publishing Ad Volumes Fall 17% In July).
During August, UBM’s CMP Media division saw a drop of just 6.8%. As a result, CMP improved its market share to 30.0%, up from 28.2% in August 2002.
In the calendar year to August, the whole technology publishing sector saw ad page volumes fall by 15.7%, whilst CMP’s volumes fell 10.5%.
