US Television Revenues Nudge Up 2.1% In H1
US local television revenues were essentially flat in the first half of the year, rising by just 0.2%, according to the latest figures from the Television Bureau of Advertising (TVB). The second quarter, which showed no growth, was slightly weaker than the first, which rose by 0.3% (see US Broadcast TV Sees Flat Revenues In Q1).
Network television gained 1.7% and syndicated television gained 15.8% across H1, putting total broadcast television’s ad revenues 2.1% higher than in the first half of 2002. Growth was generally stronger in the second quarter, rising by 5.1% overall on syndicated spend up 17.1% and network up 7.1%, whilst local remained flat.
The rankings of the top five advertising categories for local and national spot in first half 2003 were unchanged: Automotive (up 2.1%); Restaurants (down 8.0%); Car & Truck Dealers (up 5.3%); Telecommunications (up 1.4%) and Furniture Stores (up 5.2%).
| US Television Ad Revenues, Q2 | |||
| $m | Â Â % Change | ||
| Q2 2003 | Q2 2002 | ||
| Local broadcast | 3,869 | 3,870 | 0.0 |
| Syndicated | 825 | 705 | 17.1 |
| Network | 5,943 | 5,552 | 7.1 |
| Total broadcast TV | 10,639 | 10,127 | 5.1 |
| Source: TVB, August 2003 | |||
| US Television Ad Revenues, H1 | |||
| $m | Â Â % Change | ||
| H1 2003 | H1 2002 | ||
| Local broadcast | 7,574 | 7,562 | 0.2 |
| Syndicated | 1,638 | 1,414 | 15.8 |
| Network | 11,539 | 11,347 | 1.7 |
| Total broadcast TV | 20,751 | 20,324 | 2.1 |
| Source: TVB, August 2003 | |||
