Vax appoints bigdog as its lead creative agency

Vacuum cleaner brand Vax has appointed advertising and marketing agency bigdog as its lead creative agency.

It is the first agency appointment made by Vax marketing director Jon Collings since he joined the brand in September 2017.

Vax and bigdog will focus on above-the-line creative strategy and campaign delivery, with brand and product-led campaigns including DTRV and press. The first activity, set to launch in Spring 2018, will centre around a new product launch for the brand.

“bigdog totally understood our products and our business from the off, and nailed the pitch with sound strategy and stand out creative,” said Collings.

“It was important for me to find a creative agency with a detailed grasp of both our market and our vision, and bigdog gets it. We look forward to working with them.”

Harman Randhawa, associate director at bigdog, added: “Working with such an iconic and innovative brand is a fantastic opportunity for bigdog.

“The floor care market is growing, and we look forward to helping Vax to capitalise on that wider trend, increasing market share and promoting its sector-leading positioning.”