Video Networks Signs Deal With Dreamworks

Video Networks Limited (VNL), provider of HomeChoice entertainment and communications has signed a deal with DreamWorks, supplying VNL with a steady stream of current movie titles.

The long-term output agreement will substantially enhance the channel’s line up, adding current films including, Shrek 2, The Terminal, The Stepford Wives, and Shark Tale to HomeChoice’s Film 1st channel.

Commenting on the deal Jonathan Sykes, managing director, content and strategy for Video Networks said: “We’re delighted to have signed such an important deal with such a prestigious studio as DreamWorks.”

Sykes continued: “The new movies will enable Video Networks to continue to offer its customers the latest and greatest film network content and reinforces Film 1st’s position as a leading movie channel in the market.”

Hal Richardson, head of worldwide television distribution for DreamWorks added: “We are also pleased to have secured this agreement and look forward to working with the VNL team as VOD becomes an increasingly important entertainment medium in the UK.”

Recently, Video Networks added a brand new R.E.M. video on demand music channel to it’s platform, with HomeChoice customers gaining exclusive access to the channel (see Video Networks Starts New R.E.M Channel).

Earlier in the year, Video Networks’ announced the addition of a range of services to its HomeChoice Service, aiming to drive the company’s advertising strategy forward and improve the overall customer experience (see Video Networks Adds New Advertising Services).

The new technology will enable advertisers to place on-demand intros, including brand strings, messages, cross promotions or advertisements automatically before any programme screened on the pay per view service. This is the first service of its kind in the UK, and demonstrates Video Networks’ commitment to providing alternative advertising opportunities on its on-demand platform.