Video: The new wave of content creators

From Red Bull’s wildly successful extreme sporting videos, to McDonald’s’ YouTube channel flop, these days countless brands want to try their hand at creating content.

But is the advertising industry over doing it?

In the video interview above, ITV’s group commercial director Simon Daglish and Steve Ackerman, managing director of Somethin’ Else, look at why content creation has become so popular in recent years – and whether everyone should be giving it a go or if it should just be left to the experts.

(p.s. apologies for the sound problem at the start – Newsline reporters are not, sadly, experts in video content creation)