Virgin Media Television has appointed David Cuff, former Flextech Television executive, as its new commercial director.
Cuff will be responsible for commercial strategy across all of VMtv’s businesses, reporting to managing director Jonathan Webb.
Cuff has previously held positions with Flextech Television and Initiative Media, and runs his own consultancy business, Cuff Media.
In addition, Ivan Ali-Khan takes up the newly created position of head of digital, reporting to Cuff.
Ali-Khan will be responsible for VMtv’s multiplatform commercial and creative strategies. He has been head of media planning at VMtv since January 2006, and was previously broadcast director at the Media Planning Group.
Both new appointments start their respective roles with immediate effect.
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