Virgin Rebrand For NTL:Telewest Could Occur Valentine’s Day

NTL:Telewest could be rebranded as Virgin on Valentine’s day next year, according to reports in the trade press.

This follows the £962 million merger between NTL:Telewest and Virgin Mobile which saw the company become the nation’s first quadruple play broadcaster to offer TV, broadband, fixed line and mobile telephony (see NTL Confirms £962m Virgin Mobile Takeover).

NewsLine reported in April that as part of the deal NTL:Telewest would adopt the Virgin brand, following a 30 year licensing agreement to “harness” the power of Virgin’s well known marque.

NTL:Telewest has not confirmed the February date, but has said that the rebranding will occur sometime in the first quarter of 2007.

NTL: 01256 752000 www.ntl.com