VNU, the parent company of Nielsen Media Research, has announced that it is proposing to acquire the 39.5% stake in NetRatings that it does not already own.
Nielsen is currently increasing its efforts to integrate its TV ratings systems with NetRatings online audience estimates to make a product that would enable advertisers and agencies to look at video programming and advertising that is carried across the two media platforms.
In a statement, VNU said that its proposal represents an excellent opportunity for NetRatings’ stockholders to realize a fair price for their shares.
NetRatings has appointed a special committee of independent directors to evaluate the proposal, although there are no assurances that an agreement will result from the evaluation or negotiation of the proposal.
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