Chief financial officers are becoming more important in the decision-making process for connected TV (CTV) vendors, according to a leading executive at Imax.
Thijs Bijleveld, vice-president of sales EMEA and APAC, streaming and consumer technology at Imax, tells editor-in-chief Omar Oakes why tech vendors for CTV need to “reshift our focus”.
Imax’s leading commercial executive also discussed his talk at Connected TV World Summit 2024 on next-generation streaming quality and cost optimisation.
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