UK flag US flag FR flag
|

Watch: ‘Talent over technology!’ Clear Channel MD’s rallying cry for media industry

Watch: ‘Talent over technology!’ Clear Channel MD’s rallying cry for media industry

The Year Ahead 2024

Richard Bon, UK managing director and Europe commercial lead at OOH company Clear Channel, hopes 2024 will be the year that the media industry put “talent over technology”.

Bon, who spoke to The Media Leader at The Year Ahead 2024, also discussed why OOH will consolidate its position in the media plan.

The Year Ahead, hosted by The Media Leader and Adwanted Events, is an annual get-together for UK media and advertising’s most influential people.

Videos of the major panels and debates from The Year Ahead 2024 are now available on Adwanted UK’s YouTube channel. 

Adwanted UK is the trusted delivery partner for three essential services which deliver accountability, standardisation, and audience data for the out-of-home industry. Playout is Outsmart’s new system to centralise and standardise playout reporting data across all outdoor media owners in the UK. SPACE is the industry’s comprehensive inventory database delivered through a collaboration between IPAO and Outsmart. The RouteAPI is a SaaS solution which delivers the ooh industry’s audience data quickly and simply into clients’ systems. Contact us for more information on SPACE, J-ET, Audiotrack or our data engines.

Media Jobs