Wireless Ads Could Be Worth $464.7 Million By 2005

Frost & Sullivan estimates that by 2006, there is the potential for 37 billion wireless advertisements and alerts to be sent in Western Europe, worth $12 billion.
Revenues from wireless banner ads in Europe are forecast to grow from $51.5 million to $464.7 million over the next four years, while revenues from wireless alerts are predicted to reach $7.4 billion, up from $102.9 million currently.