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World Out of Home Organization creates Global Sustainability Task Force

World Out of Home Organization creates Global Sustainability Task Force
In brief

The World Out of Home Organization has created a Global Sustainability Task Force with the aim of sharing advice for making outdoor media more sustainable.

Its duties will include offering best practice on how companies can share information about costs, creating teams, using consultants, as well as collate Net Zero initiatives.

The Task Force will be led by blowUP media CEO and WOO board member Katrin Robertson (pictured, main image).

Adwanted UK is the trusted delivery partner for three essential services which deliver accountability, standardisation, and audience data for the out-of-home industry. Playout is Outsmart’s new system to centralise and standardise playout reporting data across all outdoor media owners in the UK. SPACE is the industry’s comprehensive inventory database delivered through a collaboration between IPAO and Outsmart. The RouteAPI is a SaaS solution which delivers the ooh industry’s audience data quickly and simply into clients’ systems. Contact us for more information on SPACE, J-ET, Audiotrack or our data engines.

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