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WPP Acquires Oracle Market Research

WPP Acquires Oracle Market Research

The parent group of WPP’s Insight division, Kantar Group, has acquired China’s largest independent market research network, Oracle.

Following the acquisition, Oracle will join Kantar’s Added Value network and will be branded as Oracle Added Value.

Founded in 1994, Oracle employs 130 people and generated revenues of HK$65 million last year.

The purchase, which follows last month’s acquisitions of Grey Global of America (see WPP Wins Battle For Grey With £845 Million Bid) and a 30% stake in Chinese advertising and marketing group, Newsun Insight (see WPP Buys 30% Stake In Chinese Ad Group Newsun), is the latest in WPP’s expansion strategy,

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