WPP has acquired 25% of the issued share capital of Visible Technologies, an internet marketing firm, and entered into an option to acquire a further 26%.
Visible Technologies specialises in innovative products and services that help brands manage their reputation on the internet, as well as track, analyse and participate across consumer-generated media communities, such as blogs and social network sites.
Visible Technologies’ revenues for the year ended 31 December 2005 were US$504,000, with gross assets of US$3.5 million on the date of acquisition.
WPP says that the acquisition continues the company’s strategy of developing its networks in fast growing markets and sectors and strengthening it’s capabilities in digital media.
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