OgilvyOne, part of global advertising and communications group WPP, has acquired 75% of QCi Assessment, a UK-based customer relationship management consultancy, the group announced this morning. Under the terms of the deal OgilvyOne has an option to buy the remaining 25% of the business.
QCi’s clients include Consignia, IBM, Royal & Sun Alliance and NCR. It had revenues of £1.8 million last year and net assets of £438,000 as of 31 December 2000.
The acquisition of QCi, which will continue to operate as a stand-alone business, continues WPP’s strategy of strengthening its networks in important growth sectors and markets, said the statement.
WPP, like many other global agency networks, has recently been on an acquisition spree for consultancy and PR firms in order to enhance the value and breadth of its business (see WPP Makes Three Acquisitions).
The group yesterday issued a trading statement which showed slowing organic growth (see Underlying Growth Slows At WPP).
