Nicolas Bidon is to replace Caspar Schlickum as Xaxis’ CEO, EMEA.
Bidon joins from Xaxis native specialist company Plista where he served as global CEO. Jana Kusick will take over leadership of Plista as global managing director, a promotion from her current role as managing director for Germany, Switzerland and Austria.
As CEO EMEA, Bidon will be responsible for leading Xaxis strategy and operations across the company’s 25 markets in the region, including helping to drive growth for Xaxis specialist companies Light Reaction, Bannerconnect and Plista.
Prior to Plista, Bidon served as managing director, United Kingdom for Xaxis. He was also director of brand display for EMEA at Yahoo between 2011 and 2012.
“Nicolas has been instrumental in the success of both Xaxis and Plista over the past three years and his management expertise, product knowledge and market understanding makes him the ideal choice to lead all Xaxis operations across the EMEA region,” said Xaxis global CEO, Brian Gleason.
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“He will play a prime role as we continue to advance our industry-leading market position and bring the benefits of our programmatic technology platform and know-how to new markets, advertising channels and audiences. We are also pleased to welcome Jana to the top job at Plista, where she will drive global momentum for our fast growing native ad business.”
Commenting on his new role, Bidon said: “Using programmatic technology and data to unlock additional value for clients and make advertising more welcome to consumers has been the basis of Xaxis’ phenomenal growth across the EMEA region.
“I am excited to get to work with the region’s advertisers and media owners as we continue to build a better online advertising ecosystem for the benefit of all.”
Schlickum has been appointed CEO of Wunderman Asia-Pacific.
