Yahoo strikes global content deals with major UK publishers

Yahoo has announced content distribution deals with a number of premium UK publishing partners – including The Telegraph, the Guardian, The Independent, the Evening Standard and Hearst UK.

The move will allow the publishers to distribute content via a curated feed in five countries – the United Kingdom, United States, Canada, India and Singapore – and will open up Yahoo’s 1 billion-strong monthly global audience to British publishers.

“Yahoo is committed to building the richest set of premium and personalised content experiences for our users and we are thrilled to use the power of our global platform to work with such high calibre publishers,” said Greg Miall, director of global partnerships.

“The fact that Yahoo can do one global deal, opening up UK publishers’ content to such a vast global audience is hugely exciting.”

Michael Pocock, director of content partnerships, ESI Media, said: “Our partnership with Yahoo is a fantastic step in our push to bring our content to an ever growing and diverse global audience.

“We’re delighted with Yahoo’s desire to add premium news brands to their portfolio and look forward to a long and valuable partnership.”