Lawson, Lewis, Burley and lee
Declaring a ‘continued reboot’ of the agency, Y&R London has appointed Sophie Lewis as its new chief strategy officer.
Lewis, currently head of planning at Iris, will sit on the senior management team, working alongside CEO Paul Lawson, CCO Jon Burley and Katie Lee, the recently appointed managing director.
With a career spanning more than 20 years in the industry, Lewis’s experience ranges from large global networks to independent creative agencies. She started out in account management rising to business director at BBH before taking on planning roles at Mother, JWT, AMV BBDO and Iris.
Over the course of her career she has worked across a number of high profile campaigns including Boot’s ‘Here come the Girls’, Sainsbury’s ‘Christmas in a Day’ and Libresse’s ‘No Blood’.
She replaces current CSO Emily James, who has chosen to step down to pursue a freelance career but will continue working for the agency across key clients.
“Sophie’s proven track record blends deep experience of building brands through powerful creativity with an appreciation of the opportunities afforded by the modern marketing landscape,” said Lawson.
“This makes her the perfect appointment as we continue to extend the agency’s offering and diversify its output”
Lewis added: “It’s the most exciting reboot in London and I am joining an amazing team. We all want the same thing; to make extraordinarily creative and effective ideas (in whatever platform or touchpoint they may reach people), for both our current and our future clients.”
