Connected TV consumers prefer ad-supported content to paid, ad-free content according to new research conducted by Frank N. Magid Associates, commissioned by digital advertising company YuMe.

Using Channel 4’s new advertising format, AdPause, Tetley has claimed a media first.

Only 11% of customers who purchase a high definition television do so because of its 3D capabilities, according to the J.D. Power and Associates 2012 High Definition Television (HDTV) Report.

Despite accelerating global demand for smart TVs, a new report from TDG forecasts that TV manufacturers will be largely unsuccessful in generating new revenue from these net-connected platforms.

Consumers increasingly prefer to view online content of their choice, at their own time on their preferred device, according to the new NPD DisplaySearch Connected TV Study: Features, Content and Usage.

Zeebox is preparing for its US launch and sources are suggesting a strategic partnership with cable operator Comcast, and potentially others besides.

Carat have today released revised forecasts for global advertising expenditure for 2012 and 2013.

Sainsbury’s has licensed Rovi Corporation to power a new digital video service for Sainsbury’s Entertainment, following in the Tesco/Blinkbox footsteps.

Television viewers are forecast to watch nearly a trillion ads in 2012, according to the “TV: Why?” report, published by Deloitte on behalf of the MediaGuardian Edinburgh International Television Festival.

The rise of ‘second screening’ – the use of other screens, such as laptops, smartphones and tablets while watching TV – is a source of excitement and concern for many in the TV and technology industry according to a new report from Deloitte launched this week.