AdSmart will be operating within seven million households from nine million set-top boxes, with the set-top box making advertising decisions based on the information that Sky holds on the household.

Must see TV is now must Tweet TV, so says Dan Biddle, head of broadcast partnerships at Twitter, at yesterday’s Future of TV Advertising conference in London.

Shazam is securing more than two million new fans per week and ten million tags per days, according to Sam Woods, account director at Shazam, speaking at today’s Future of TV Advertising conference in London.

Capablue, specialist in TV Everywhere solutions, has been working with Channel 4 to create a proof of concept that explores the potential of future advertising formats. The interactive advertising application uses the second screen to provide the broadcaster with a more sophisticated and less intrusive way of showing ads and interacting with viewers.

Netflix Inc. and Warner Bros. International Television Distribution has announced a multi-year licensing agreement allowing Netflix members in the UK and Ireland to exclusively enjoy complete previous seasons of key American television series.

BT has launched a brand new video on demand channel on BT Vision dedicated exclusively to the British Museum, the UK’s leading visitor attraction.

Over half (55%) of people in Britain have connected their TV sets to the internet. This demonstrates consumers increasingly want to connect their ‘main screens’ (TV and computer), which could drive a big increase in sales for Smart TVs (TV’s that connect directly to the internet without needing another device), according to a YouGov study on the nation’s TV habits.

BT Vision has signed a distribution agreement with Discovery Networks UK to add Discovery Channel, Animal Planet and Real Time to its rapidly increasing line-up of linear TV channels.

One of the sessions at last week’s Huddle event at Mindshare was looking at second screens and their implications on the broadcast industry, chaired by Lindsey Clay, managing director, Thinkbox.

Channel 4 has announced the launch of a range of major new digital platform and product innovations at its Upfront 2013 event, including mobile offline viewing for 4OD, “Pause and Play” across platforms and “Watch Live” on mobile devices, as well as offering TV buying audiences on 4OD