Mercedes Benz is running an advertising campaign this weekend where TV viewers can control the story line using Twitter.

AOL has announced that its entire original video content library will be distributed and monetised on YouTube.

The BBC has announced that it is going to scale back the video content within its red button services on Sky, Freesat and Virgin.

smartclip, the multiscreen video and brand advertising platform, has published research on Connected TV users from its Multiscreen is reality – how Connected TV is changing the television landscape research paper, in association with Research Now.

The 3D display market is set to grow from 50.8 million units and $13.2 billion in revenue in 2011 to 226 million units and $67 billion in revenue in 2019 worldwide, according to the NPD DisplaySearch 3D Display Technology and Market Forecast Report

Sky+ customers will be able to start using the new Sky+ app for iPad that lets them connect to online communities around virtually every show on TV, across Sky and other channels.

Sky+ has announced the launch of a brand new Catch Up TV service and more personal storage.

The opening panel at MediaTel Group’s Connected Consumer event on Monday gave some useful insight on mobile’s role in this world, but recognised that – despite the massive potential – we are still some way from bridging the huge gap between mobile usage and mobile advertising spend.

The panel were asked to give a view on who is leading who in the connected world as MediaTel Group’s Connected Consumer event opened on Monday.

The UK is “the most aggressively competitive TV market in the world,” according to Decipher MD, Nigel Walley, speaking at MediaTel’s Connected Consumer conference on Monday. His comment came as the panel discussed Netflix’s entry into the UK VOD market.