Blogging on InteractiveTV Today, Zachary Weiner, CEO of emerging TV consultancy CTV advertising and the co-founder of the Connected TV Marketing Association, looks at traditional TV budgets and the impact connected TV will have upon it.

Research consultancy Enders Analysis’ latest report is questioning the rationale behind Netflix’s global expansion strategy – based on the “belief that achievement of global scale will improve its bargaining power.”

Having been plagued by delays since inception, set-top box venture YouView now looks set to miss its next milestone launch date of the Olympics, with latest reports suggesting that the service will not be launched until the end of 2012.

Fetch TV will no longer have access to Sky Go from later this month.

Following yesterday’s harsh criticism of Rupert Murdoch and his company’s conduct by a UK parliamentary committee, Rupert Murdoch has sent the following email through to all staff at his UK newspapers to tell them that the company will put the phone hacking scandal behind them.

BSkyB has released its unaudited results for the nine months ending 31 March 2012, showing that revenue is up 5% to £5.1 billion.

Quietly announced in its financial report released today, BSkyB purchased Acetrax, a small over the top internet TV provider, in April 2012

Rovi Corporation has released the findings from its UK based Smart TV advanced advertising study, with Decipher Research. The study evaluated connected TV audience segments, platform familiarity and usage, as well as advertising effectiveness and engagement. The study, which included online surveys of connected TV users and in-home interviews, tracked eight Smart TV advertising campaigns for leading entertainment and conventional brands.

Thomas Teckentrup, General Manager, Software & Services Division at Toshiba EMEA believes that pay TV operators have nothing to fear from connected TV platforms and should harness them as a way to dispense with set-top boxes and DVRs, removing this cost from their balance sheet and delivering their content via apps.

The next few years will see a major effort among companies to control entertainment services delivered to television sets. This “battle for the living room” is the subject of a series of new research reports from DFC Intelligence. These reports cover the efforts of content owners, video aggregators, and CE manufacturers to develop an alternative market for distribution of TV shows and movies.