Speaking at the World Out-of-home Organization’s (WOO) Annual Congress in London, Jean-François Decaux called for industry leaders to ‘get real’.

Media leaders answer three questions about true value and social responsibility of the different advertising channels.

The report, first published at UK House during SXSW London, reveals 38% surplus year-on-year export growth, outpacing the UK services sector average.

The channel totalled £341.2m in the first quarter, driven largely by significant growth in digital out-of-home

Media leaders answer four questions about OOH measurement, programmatic adoption, and where the channel is headed in the next three years.

In 2025, OOH grew 2.3% year-on-year in the UK, and LHF restrictions suggest food brands might be increasingly turning to the channel for advertising

The report ‘Go Big or Go Home’ suggests the industry is too focused on efficiency at the cost of effectiveness, which ultimately damages profits.

Its the first large-scale UK study to measure how British audiences experience podcast advertising and was debuted at The Podcast Show London on 20 May.

The global cross-media measurement company’s chief product and technology officer Bruno Furnari spoke about the ‘true cost’ of overlapping reach at Future of Brands.

The media and entertainment group is now the only UK media owner able to offer advertisers audio, outdoor, and premium video all in one place.