Burr Smith speaks to The Media Leader about why embracing change is essential for OOH’s future, how automation can unlock growth for the channel, and his main takeaways from the WOO annual summit in London last month.
ARCHIVE ▸ Charli West
The Media Business Course is run by the Advertising Association and took place in Eastbourne on 7-10 July.
In the final part of our anniversary special podcast series, Silke Zetzsche talks to Charli West about the rise of digital audio and how that is effecting ads’ creative.
As part of Audiotrack’s 10 year anniversary, we asked the audio industry for their favourite audio ads from the last decade.
In part 2 of our anniversary special podcast series, Pam Myers and Jason Brownlee talk to Charli West about their favourite audio ads and what brands can learn from them.
The AU Ecosystem for Creative Partners (AECP) aims to simplify campaign planning and improve performance for advertisers.
The Affinity Network kicks off with its ‘Family’ vertical, giving advertisers access to brands like Bluey and Bing.
Ocean Outdoor’s ‘Great ADventure: A race across the nation’ challenged teams to travel from London to Glasgow on a limited cash budget over two days.
The campaign, Billboards by Global, was launched at the company’s outdoor Upfronts, with chief commercial officer Mike Gordon saying it wants to put “fresh momentum” behind the format.
The Creator Game Plan study was presented at Cannes yesterday and highlights the risk of over-reliance on engagement metrics.