Industry experts shared insights on creativity for making impactful campaigns at Smithfield’s Big Breakfast event on Tuesday.

The sector has been formally recognised in the UK’s SIC framework under the classification: ‘Podcast and other audio publishing activities’.

Last week, The Media Leader took a deep dive into retail media, reporting on the latest updates and hearing from key industry leaders on the challenges, trends and future of this fast-growing media channel.

Retail media is now being presented publicly as its own channel in the AA/WARC Expenditure Report, with forecasts suggesting its rapid growth will continue in 2026 and 2027.

The report shows that seven in 10 shoppers are likely to trust personalised ads, compared to generic advertising, which is trusted by just a quarter.

Advertising Association (AA) president Andria Vidler speaks to James Longhurst on stage at Future of Brands.

Five B Corp companies will be rewarded with a share of £600,000 of free Channel 4 advertising airtime. 

This year’s theme centres around one question: What becomes possible when exceptional people have exceptional tools?

Ocean Outdoor UK has launched Ocean Portal, an immersive walk-in format for DOOH.

Brands are encouraged to commit a minimum of 0.1% of their campaign spend to Ecologi’s verified UK nature recovery projects.