We asked senior agency planners what the role needs to become, what should remain resolutely human, and what planners need to know now to stay ahead of the change.
ARCHIVE ▸ Charli West
The audio-visual advertising platform is giving advertisers access to audio inventory around News UK content on YouTube, including talkSPORT and Virgin Radio
The joint campaign, Uplifting Our Communities, will run throughout October to mark Black History Month.
The not-for-profit advocacy group points to research that found LGBTQIA+ spending power is over £33bn in the UK.
This year’s theme centres around one question: What makes media work – and how can we make it work harder for business?
The changes will come into effect in January, with advertisers set to get three times as much domination time on the tourist hotspot.
The founders of creator media company Everywhere argue that audiences are no longer confined to individual platforms, creating an opportunity for more integrated creator campaigns.
The broadcaster says the cuts will allow it to direct a greater proportion of revenues towards distinctive British content.
The initiative is in partnership with JICMAIL and Marketreach, allowing media planners to map, compare and plan mail alongside other media when setting up regional campaigns.
Director at PwC, Andy Lobo, said DOOH H1 growth is ahead of the global growth of some of the major internet advertising platforms.
