Retail media is now being presented publicly as its own channel in the AA/WARC Expenditure Report, with forecasts suggesting its rapid growth will continue in 2026 and 2027.

The report shows that seven in 10 shoppers are likely to trust personalised ads, compared to generic advertising, which is trusted by just a quarter.

Advertising Association (AA) president Andria Vidler speaks to James Longhurst on stage at Future of Brands.

Five B Corp companies will be rewarded with a share of £600,000 of free Channel 4 advertising airtime. 

This year’s theme centres around one question: What becomes possible when exceptional people have exceptional tools?

Ocean Outdoor UK has launched Ocean Portal, an immersive walk-in format for DOOH.

Brands are encouraged to commit a minimum of 0.1% of their campaign spend to Ecologi’s verified UK nature recovery projects.

The programmatic partnership integrates Amazon DSP directly with DAX, Global’s digital ad exchange.

High Gain Audio analysis shows that both broadcast radio and digital audio consistently outperform the all-media average.

The industry body for commercial radio has published its response to the Government’s Green Paper consultation, highlighting strong public opposition and the negative economic impact of advertising on the BBC.