The survey also found that more Britons prefer audio-only podcast formats.

At the launch event, the CEO of Cannes Lions also announced the UK’s first creativity accelerator programme, in partnership with the Advertising Association.

The addition of Audiomack, Sonos, Boom Radio and CountryLine takes Octave’s audio audience to 15.5m monthly listeners.

A panel of regulators, editors, and activists discussed online safety and the regulation of online platforms at an Advertising: Who Cares? event in London last week.

The platform, AdPower, enables businesses to book media “as easily as booking an Uber”.

The study was conducted by the World Out of Home Organization in collaboration with 11 supply-side platforms from across the world.

The competition, now in its second year, gives five B Corp businesses £600,000 worth of TV advertising airtime to fuel positive consumer behaviour change.

Last week, The Media Leader took a deep dive into the OOH industry, hearing from industry leaders on the challenges and trends, and sharing original reporting from WOO 2026 and the sector’s growth.

We asked experts from the OOH industry what were their favourite OOH campaigns throughout history and why they resonated.

Yesterday was the first full day of the World Out of Home Organization’s Annual Congress, where the speakers touched on themes of creativity, trust, and collaboration.