Last week I spent one evening in Magaluf at a Tinie Tempah gig. Yes, really. We were holidaying in Majorca; the kids were keen; and I went as driver and “guardian”. It cost me 35 quid per ticket to mix with Shagaluf’s holidaying finest (those that wore a shirt were mostly Liverpool or Newcastle fans for you researchers out there).
ARCHIVE ▸ Derek Jones
According to a Reuters report late yesterday, Daily Mail & General Trust is planning its own new mass-market Sunday tabloid to fill the gap left by The News of the World.
A trading statement this morning from Associated Newspapers reports that trading during April and the first three weeks of May had seen advertising revenues 5% down on last year.
Opportunity, technology, consumer needs/expectations and infrastructure were probably the key words and phrases at our Retail and Media breakfast event held in association with O2 Media earlier this week, which was attended by an invited audience representing leading agencies, media owners and some of the country’s biggest retailers.
Takeaways from The Big Tablet Debate – a Haymarket and News International event held at Altitude 360 this morning…
I always feel some sympathy for the systems guys in the media industry – especially at the agency end, where the role seems to consist all too often of aborted (potentially interesting) projects replaced by (far less interesting) fire-fighting. But competing hard for our sympathy vote are surely researchers these days – and in that case I mean the guys who are meant to be delivering the research, not those using it.
Nielsen launched its new hybrid methodology for digital measurement yesterday to a select audience in London. The methodology has already been rolled out in the USA and Spain and will soon be running in Australia and New Zealand too.
An interesting take on the daily offers sites, Groupon and LivingSocial, comes in an article from eMarketer today, which considers whether high churn rates may be responsible for contrasting numbers via two recent studies by comScore and Nielsen in the last 3 months.
The fourth IPA TouchPoints survey is set to be launched in Spring 2012, the IPA has announced today.
Dan Saunders, head of content services at Samsung, says consumers are already buying connected TV products, whether they know about it or not.