Social media may be attractive, cheaper and addictive but Media Pulse’s Deborah Gurofsky asks is it memorable?
ARCHIVE ▸ Ellie Hammonds
Welcome to the Brief for Wednesday 10 December, The Media Leader’s round-up of media news.
In the opening session of the Future of TV Advertising Global 2025, Richard Broughton delivers a whistle-stop-tour of who the winners and losers are in an increasingly consolidated market.
Welcome to the Brief for Monday 8th December, The Media Leader’s round-up of media news.
The brief – The Media Leader’s daily round-up of media news.
Audioboom acquired Adelicious in July, and as part of the deal, Craig Eastwood became the new VP international. The Media Leader sits down with him to see how it’s going.
The brief – The Media Leader’s daily round-up of media news.
The brief – The Media Leader’s daily round-up of media news.
Five years on from its initial launch, the climate action program has released new insights which further evidence the competitive advantage businesses have in going green.
Acast and Little Dot Studios have joined forces to enable creators to unlock new revenue streams and to allow advertisers access to premium, dynamic, targeted video ads on YouTube.