At the Future of Media London 2025 the winners of this year’s awards dropped by at The Media Leader Studios to discuss their careers and what lead them to this point.

Rapport’s latest report Standing on the Shoulders of Giants reveals the power of investing in OOH, with brands who invest more than 15% of their budgets seeing uplift in sales value, profit and market share.

Electric Glue and Bethany England came together to underline the moment women’s sport and women’s football in particular is having, and why brands looking to invest not only reap real opportunities but also help shape the future of the game.

At The Future of Media London 2025 Octave’s managing director, Russell Pedrick spoke on the changes podcasting has seen, the rise of video, how data can be effectively utilised to advertisers advantage and AI’s role.

The winners include Lisa Walker from Vodafone UK, the co-CEO’s from JCDecaux UK, Havas Media, and giffgaff and MG OMD.

At The Future of Media London 2025, Brainlabs highlighted what the future of search looks like today and how AI is rapidly changing this, with the future looking set with AI agents and personalisation.

There’s a new female-focused video podcast network on the scene. The Media Leader sits down with its co-founders to discuss the importance of female voices and why the current market gaps means advertisers are missing out.

Creativebrief’s the “Future of the Pitch” report reveals more than half of agencies believe the current approach to pitching poses a long-term threat to the industry’s future success.

The industry charity has asked adland members to sign up for its fitness challenge to raise funds for its important work.

With the industry-wide voluntary adoption of the LHF advertising restrictions now in play, The Media Leader is exploring how different channels are adapting. Next, is publishing.