The advertiser trade body has released a Pitch Consultant Guide to encourage brands to consider value, transparency and capability, not just cost, in the agency selection process.

The long-awaited launch marks a significant step in bridging the measurement gap, most industry insiders agree, but it does come with caveats.

CEO Steve Huffman highlighted Reddit’s contrast with ‘synthesised, summarised and sanitised’ content during its Q2 earnings call.

15-24-year-olds are overindexing on decades stations relative to their overall radio listening.

Bauer’s Magic breakfast show saw a 27.1% decline year on year, as well as the Kiss breakfast show which saw a 42% decline year on year.

The campaign provides further clarification, details and resources relevant to what brands are able to advertise following LHF restrictions coming into voluntary effect beginning 1 October and statutory effect by 5 January.

Online listening now has a 29.1% share, compared to just 26.6% for AM/FM.

Faster execution and a “recalibration” is required, Spotify’s leadership says, to see greater returns on its ad tech stack.

Lumen Research and TVision’s latest report found the traditional festive formula is no longer effective in grabbing attention and advised brands to lean into unique iconography and music.

The US FCC approval has sparked controversy but the deal is expected to complete in a few weeks.