In brief: Global investment firm Carlyle has acquired a majority stake in international marketing agency Incubeta, subject to regulatory approvals.
ARCHIVE ▸ Ella Sagar
In brief: Alphabet shareholder penned a letter to Google CEO Sundar Pichai urging it to cut costs like other tech companies.
In brief: Sports news publication The Athletic has launched an emergency football hotline for Fifa World Cup.
Richard Costa-D’sa, head of industry, media agency at Meta, tells The Media Leader about his most insightful mistake and what the business is planning to do differently in 2023.
At its annual ITV Palooza event, the commercial broadcaster unveiled tools which enhanced its targeting, matching and measuring capabilties.
Acast has added keyword targeting to its suite of tools so advertisers can target words and phrases at episode level.
Radiocentre is in the High Court today and tomorrow challenging Ofcom’s decision to approve the launch of BBC Sounds’ Radio 1 Dance.
In brief: IPG Mediabrands has become the first global media agency holding company to partner with Scope3 on a global scale to offer emissions measurement and reporting on digital advertising.
ITV will become ITV1 again after nine years.
Broadcaster video-on-demand (BVOD) offers predictable returns, incremental reach and increases effectiveness of linear campaigns, according to a new study commissioned by Thinkbox.