Amazon, Acast, YouTube, and Global were among the companies featured at the event with key information for advertisers and media-buyers.
ARCHIVE ▸ Ella Sagar
The Media Plan: Pet food brand Lily’s Kitchen has leveraged out-of-home, radio, and podcasts to target new Gen Z and Millennial “pet parents” at key times of day.
Main media marketing budgets fell for the first time since the beginning of 2021, according to the latest Bellwether survey.
In brief: IAB UK has widened its Gold Standard initiative so audio, gaming and connected TV advertising companies can be certified.
In brief: The ASA has upheld a complaint from the Official UK Charts Company that Global’s “The Official Big Top 40” was “misleading”.
In brief: Omnicom Media Group recorded 7.5% organic growth in its latest quarterly results, a drop from 11.3% organic growth in Q2 2022.
Dave Randall, commercial director at Future, talks about what clients are talking about this year they were not last year and what he would tell his younger self.
In brief: The next All In census will take place on 15 March 2023, led by the Advertising Association, the IPA and ISBA.
In brief: Ozone, previously Ozone Project, has partnered with Autovia, a specialist automotive media business.
Spotify has introduced a bundle for Megaphone podcast publishers in the UK, Germany, France, Italy and Spain which gives them free access to Chartable and Podsights.