Ocean Outdoor’s chief revenue officer talks about the bravest thing he has ever done and which advertiser he would love to work with.
ARCHIVE ▸ Ella Sagar
Digital advertising will not be “immune” from tightening marketing budgets, IAB’s UK chief has warned, after the trade body found the market grew 15% in the first half of 2022.
In brief: The D2C mattress brand is sponsoring the 19th series of The Jonathan Ross Show on ITV1 and ITV Hub.
“Given everything that’s going on in the world at the moment, [demand] would be a little bit less than that amazing surge last year,” Lindsey Clay tells The Media Leader.
In brief: Media agency Eidgensi has launched globally to “bridge the gap” between web 2.0 and 3.0 with its advertising and media buying services.
Bauer launched Hits Radio Pride as a six-month pop-up in the pandemic as Pride events closed up and down the country, and is growing hours, reach and advertiser interest more than two years later.
In brief: Interpublic Group has recorded 5.6% organic growth in Q3 2022.
Radio has been named Europe’s most trusted medium again in new research by the European Commission.
In brief: Uber has launched an advertising division with Uber Journey Ads and sponsored listings.
In brief: Transit media network Adverttu has rebranded to Drovo and launched a digital network of 50 ‘vehicle-topper’ screens.