ITV’s newly launched streaming service, ITVX, attracted 66.5 million streams in its first week, an increase of 138% year-on year.

Jean-Philippe Amos tells The Media Leader about joining the outdoor ad tech startup and what the biggest factor for success in media sales is.

In brief: Mastodon gained 2.2 million active users between October and November 2022, according to a blog post by its creator.

The Media Leader spoke to media agency execs, broadcasters, intermediaries, specialists and columnists to find out their thoughts on the most significant change in media this year.

The Qatar World Cup Final between France and Argentina attracted a combined average audience of 11.83 million across BBC One and ITV.

NBCUniversal has hired Maggy Chan as managing director and executive vice president of global advertising and partnerships.

From sustainability, the talent crisis and trust in media, to ad fraud, inflation and Netflix’s ad tier, The Media Leader has covered a lot of news this year, but what were our most-read stories?

Jo Kinsella, president of measurement company InnovidXP, is set to leave the company for “new adventures”.

Retail media adspend will hit €25bn in Europe by 2026, according to IAB Europe forecasts.

This year The Media Leader launched the Fishbowl interview series, posing 10 revealing questions every week to the media industry’s top salespeople. The questions are drawn at random from our bank and contain some tricky posers set by the commercial chiefs themselves, but no one knows which question comes from who until the article is published.