In brief: Deaf and hearing-impaired viewers will have access to a channel solely featuring signed programming when ITVX launches on 8 December.

In her first industry conference appearance, Netflix’s president of worldwide advertising Jeremi Gorman has urged media buyers to give the streaming giant time as it adapts to the TV measurement and buying system.

In brief: ITV attracted a peak of 20.4 million viewers on linear and streaming for England’s win against Senegal on Sunday.

Ireland’s data protection authority currently has 13 open investigations into Meta, The Media Leader has learned, following last week’s quarter-billion fine.

NABS, the advertising and media industry’s wellbeing charity, has had to pause applications for its other grants while it processes “overwhelming” number of applications for its cost-of-living support.

Two-thirds of respondents to a new survey said an increase in ads on commercial public service broadcasters (PSBs) would lead them to watch less of these channels. 

Creative standout drops by 1% for every extra 10 words in an audio ad, which could lead to lower conversion rates, an analysis of 13,000 spots has revealed.

In brief: Wavemaker UK will apply GroupM’s carbon calculator and a diversity and inclusion audience planning process as standard on every plan from January.

Sponsored events are the most preferred media channel for advertising for consumers, while Amazon was the global brand deemed to have the most relevant and useful advertisin

Ofcom has found lower socio-economic and disabled audiences are “persistently underserved” and less satisfied with BBC content.