HSBC is trying to “stop people in their tracks” with an array of targeted social media ads that lay out “horrifying and unexpected” facts about economic abuse.
ARCHIVE ▸ Ella Sagar
Tesco has created three bespoke ads to be “contextually relevant” to three genres of ITV’s programming; reality, sports and family film/entertainment.
New research by Radiocentre has found 75% of UK adults listen to commercial audio for an average of 15 hours a week.
Jem Djemal reveals what is coming up in conversations with clients and what he hopes to be doing 10 years from now.
The most-watched episode of Netflix’s new series of The Crown attracted 2.87 million viewers across all devices for the week beginning 7 November, according to BARB figures.
In brief: Wales’ first World Cup match against the USA netted an average 7.71 million viewers.
The biggest change that needs to happen to media measurement is to go back measuring the person, rather than the media, or brands risk missing out on key audiences.
In brief: The BBC attracted an average of 6.25 million viewers for the opening match in the Fifa World Cup in Qatar.
In brief: Dara Nasr, UK managing director at Twitter, is understood to have left the company after ten years.
In brief: DMG Media, the publisher of The Daily Mail and MailOnline, has appointed Robin Raven as chief product officer.