BARB has commissioned a consultation to expand its reporting to include all television and “television-like” content on video-sharing platforms.
ARCHIVE ▸ Ella Sagar
Charlie Makin is leaving What’s Possible Group (WPG) after nearly three years.
In brief: the motorway advertising company aims to build or upgrade a national network of 650 high quality full motion screens by Q1 2023.
News in brief Ocean Outdoor has broadcast a fashion show by designer and human rights campaigner Louise Xin across large format advertising screens in six European countries. The 10-minute broadcast happened simultaneously across digital out-of-home screens in busy retail locations in Amsterdam, Stockholm, Copenhagen, Edinburgh, Helsinki, London, Oslo and Rotterdam on 2 September (pictured, main… Continue reading Ocean Outdoor broadcasts sustainable fashion show in six countries
The Media Leader speaks to industry experts about what they want the newly appointed government to deliver for the media industry.
In brief: Apple is planning to dramatically expand its digital advertising workforce in less than 18 months, according to reports in The FT and Business Inc.
In brief: Independent media agency, John Ayling & Associates (JAA Media), has been appointed by youth homelessness charity, Centrepoint, to handle its media planning and buying following a competitive pitch.
Global’s Heart Radio and Amazon have united for the first time to launch an integrated ad campaign.
Lauren Ogúndèkó has left Bicycle, which she co-founded last year, to become chief digital officer at Initiative, The Media Leader can reveal.
The total box office takings for August for the UK & Ireland were £62.80m as cinema takings fail to reach pre-pandemic levels.