ITV has appointed Lynette Kewley to be director of commercial and propositions for its upcoming streaming service ITVX.

Reach’s sales and invention director tells The Media Leader what clients are excited about right now, what she would do if she had a year off work and which media company she would consolidate with or acquire given a choice.

Younger generations are increasingly turning to US-based streamers as opposed to live broadcast TV, Ofcom’s new report on the state of media says.

Rubicon, the exotic soft drinks brand, has “shifted” its media budget towards video and out-of-home to target young people “more effectively”.

Ally Owen, founder of The Brixton Finishing School, speaks to The Media Leader about why ageism is still tolerated and what’s next for diversity and upskilling.

In brief: Independent media agency, The Specialist Works, has appointed Lee Baring as managing partner of implementational planning.

In brief: Employees at national and regional publisher Reach have voted to go on strike this month over a pay dispute.

In brief: Boris Johnson has been approached by The Daily Mail to write a column for the paper when he leaves Downing Street, according to reports in The Guardian.

In brief: ITV will broadcast LaLiga, the top Spanish football league, for the next three seasons.

In brief: Dentsu reported group organic growth of 8.2% in the second quarter, or 8.9% excluding Russia, in its latest earnings.