In brief: Channel 4 is celebrating 40 years of programming by commissioning programmes speaking to “its radical, irreverent and iconoclastic roots”.
ARCHIVE ▸ Ella Sagar
Claire Sanderson speaks to The Media Leader about cracking the membership proposition, print and digital strategy and reaching new audiences.
In brief: A group of UK public service broadcasters have published an open letter in The Daily Telegraph saying a media bill is required “to secure the future of British broadcasting and allow it to prosper”.
In brief: Emily Maitlis and Jon Sopel, former BBC Newsnight presenter and North America editor respectively, have teased details of new daily podcast premiering next week.
In brief: Pizza Hut has become the latest brand to launched its first “actionable audio ad” via smart speakers.
In brief: BAFTA has launched a cinema ad campaign to particularly show “the huge diversity of career pathways” in to screen industries.
Advertisers are being advised to treat South Asian Heritage Month as a ‘primer’ for year-round campaigns.
In brief: TikTok has launched three shopping ad formats to “help brands maximise the ecommerce potential of the platform”.
In brief: Dentsu agency, Carat, has become Vodafone’s “exclusive media provider” in 15 markets.
Brands including Coca-Cola and Sony have generated a combined $27.4m in brand placement value from Netflix’s Stranger Things 4, YouGov Stream data shows.