Katie Bowden, Global’s director of commercial audio tells The Media Leader about what she would change about the media industry.
ARCHIVE ▸ Ella Sagar
The UK Government could spend up to a maximum of £930m over the next three years on media.
In brief: Independent media agency The Specialist Works has been appointed TV agency of record for Neilson Financial Services.
In brief: Kantar’s TGI consumer data team has partnered with location intelligence company Adsquare to offer targeted campaigns to consumers at postcode level in Great Britain and France.
More than eight in ten (84%) digital ad professionals believe the industry needs to do more to help reduce emissions, according to new research.
In brief: Destination Canada has used call-to-action cards on Spotify to target “high-value travellers”.
Retail media could be seen as “the third wave of digital” after Google’s search and social with Meta, says Criteo’s chief revenue officer.
The UK has issued more sanctions against Russia after its illegal annexation of four Ukrainian regions which includes preventing access to services such as advertising services.
In brief: DUG, the Swedish potato milk brand, has appointed VCCP Media as its media planning and buying agency in the UK.
In brief: Alisa Bowen has become president of Disney+ with immediate effect.