By 2015, it is predicted that over 380 million people across the globe will view OTT content via a connected device, with the TV industry expected to benefit significantly from OTT.
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ITV has announced that it has entered an exclusive fixed term partnership with Samsung to offer the new and improved ITV Player app on Android devices.
Last week’s MediaTel and Primesight event saw a number of senior media executives meet to discuss the merging of out-of-home and mobile – and explain the opportunities and challenges. Hear what panellists had to say in our exclusive online video.
A new neuroscience study launched by Ocean Outdoor captures second by second brain activity and finds that large format digital out-of-home advertising drives ‘strong’ emotional responses that are linked to purchase intent.
The former managing partner of MediaTel Group will support the launch of newly won London Live in his new role at ES Media, starting with immediate effect.
YouTube to trial 53 pay-to-watch pilot channels as it seeks to bring in revenue for content creators.
Thinkbox is to launch its second ‘Screen Life’ study, focusing on how people are watching VOD and how that differs from – and adds to – linear viewing.
The latest ABC National Newspaper results for April show that not much has changed over the month, with just the Sunday titles seeing a marginal -0.3% period on period decline.
Bank of America Merril Lynch (BoAML) has predicted that there will be significant earning risks for Sky as a result of BT Sports’ Premiership offering.
Video on demand having growing influence on advertising industry, bringing in revenues totalling £104 million in 2012, which are predicted to increase significantly over the next two years.