In a bid to improve audience measurement tools and ad campaigns, outdoor advertising company Amscreen is planning to roll out face tracking technology that will be able to identify the age and gender of viewers.
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The latest report from the EAO shows how Pay TV is continuing to grow throughout Europe despite the recession, reaching consolidated revenues of almost £30 million in 2012.
The latest report from Parks Associates reveals that the adoption of connected TV is much higher in the US than it is in the UK – expected to penetrate 25% of all US households by the end of the year.
EE is set to double its 4G network speed this summer in a bid to ensure that the UK remains at the forefront of the “digital revolution”, giving Britain one of the fastest mobile internet services in the world.
The substantial capital investment will see 1,400 road-facing billboards on the UK’s railways overhauled, and for the very first time, 300 high definition roadside billboards introduced nationwide and digital escalator panels installed on the Glasgow Subway.
BT has lodged a complaint with Ofcom after Sky refuses to air its multimillion-pound ads during the Premier League
Facebook to charge users more than £10 to message users outside of social circle in a bid to reduce spam, including celebrity Tom Daley and a fake profile of singer-songwriter Ed Sheeran.
The new partnership between Vizrt and Zeebox will allow real-time audience participation of live TV shows, from voting to taking part in polls, creating a deeper audience engagement for broadcasters.
The new partnership between Vizrt and Zeebox will allow real-time audience participation of live TV shows, from voting to taking part in polls, creating a deeper audience engagement for broadcasters.
Inky fingers, immunity to ads and a near religious use of Twitter: yesterday saw MediaTel and Channel 4 host the third annual Youth, Media & Technology event where a panel of five brutally honest teenagers entertained, informed and made the packed audience laugh endlessly. Find out what they had to say…