The former BBC One controller will take up his role as Director for BBC Television from May 7 and will be paid a total package of £327,800.
ARCHIVE ▸ Ellen Hammett
Global ad spend reached $350 billion in 2012 – representing a 4.3% year-on-year increase – with TV accounting for almost two thirds of the overall revenue.
13 minutes of every hour online is spent on social networking sites and forums in the UK, and an increasing amount of time is being spent on devices during prime time television periods.
The new BBC iPlayer performance pack reveals the tablet to be the second most popular medium in which people request to watch iPlayer on, hitting over 40 million content requests in March alone.
Though PCs and laptops continue to dominate the home, the increasing need for on-the-go access means that smartphones are becoming the more popular device to access the internet from, and are expected to overtake the traditional PC by the end of 2013.
Following the completion of the switchover to digital terrestrial television last year, 98% of UK households now receive digital TV.
“It’s like porn: hard to describe but you know it when you see it,” said Cameron Yuill, founder and CEO of AdGent Digital, when asked what makes a good video advert. And Yuill is certain that it won’t be long until all online advertising is video, and even has a name for this prediction – ‘Cam’s Law’. Newsline caught up with him to discuss the implications for brands and advertisers.
Twitter’s new music service will measure Twitter activity and engagement and then recommend tracks based on who people follow on the social network.
The latest Digital Connections report carried out by GfK has revealed that 42% of viewers “think more highly” of networks that make shows freely available via streaming platforms.
The latest State of VOD US trend report by Rentrak reveals that the total time spent viewing free on-demand television in 2012 increased by over 40%, with number of programmes watched and HD viewing also seeing significant growth.